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mobilkom
austria, Austria's leading mobile communications provider,
commands a market share of approximately 42 percent of all Austrian
mobile phone users. In addition, mobilkom austria also provides
wireless services in Croatia, Slovenia, and Liechtenstein. With
the support of VoiceGenie
Technologies, mobilkom austria now uses a VoiceXML-platform
to deliver next-generation interactive voice response (IVR) solutions
to their subscribers.
One advanced IVR application launched by mobilkom austria includes
a music ringback tone service. Ringback tones are customized audio
clips, such as music from popular artists that callers hear instead
of the usual ringing tone when they dial a number. Subscribers
can order ringback tones through the WAP micro-browser on their
cell phone, or they can call into an IVR contact center. By leveraging
VoiceGenie's
VoiceXML 2.0-compliant platform, mobilkom austria was able
to use the same Web server and business logic for both the WAP
interface and the voice interface. This led to lower deployment
costs and a rapid development time, as VoiceXML leverages existing
Internet infrastructure and development skill-sets and enables
rapid voice application development.
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